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The Winning Voice My pithy slogan tag:thewinningvoice.com,2005:eb3269d393f87571b2d1746a90f2f327 Textpattern 2011-01-07T15:02:40Z Jim Santo jim@allegramedia.com http://thewinningvoice.com/ Jim Santo 2011-04-01T07:00:00Z 2010-08-09T22:36:49Z Make 'em laugh! tag:thewinningvoice.com,2009-01-28:eb3269d393f87571b2d1746a90f2f327/c560882d3d8450a0425094396662f2be Most people work hard at never appearing foolish. They avoid being “too” animated, energized, opinionated, eccentric, etc. From the onset of puberty when teenage peer pressure compels people to be “cool” and fit in, most folks live in dire fear of being laughed at, which is probably the largest obstacle in getting the winning voice… Because it blocks free exspression. Intellectually, you probably already know that if “they” laugh at you, you will not suddenly drop dead. However, you need to start to believe this at an emotional level as well. Laughter is not life threatening! So, the quickest way to get over the fear of others laughing at you is to make sure that they do!

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Jim Santo 2011-03-25T07:00:00Z 2010-08-09T22:36:29Z Fake it! tag:thewinningvoice.com,2009-01-28:eb3269d393f87571b2d1746a90f2f327/cc91dafec7e03aae258ab15fa3ab6b8d The added energy that comes when you “Go Nuts!” (Imagining that you are in different states of craziness) usually does not make your interpretation of copy inappropriate. Instead, you’ll find that the different “crazy” approaches merely breathe life into your vocal presentation. Instead of waiting until your fears subside or until you are inspired, simply fake your way into a more exciting voice.You don’t have to feel confident to speak confidently!

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Jim Santo 2011-03-18T07:00:00Z 2010-08-09T22:36:13Z Go nuts! tag:thewinningvoice.com,2009-01-28:eb3269d393f87571b2d1746a90f2f327/df5446f0548cedd14c21ba1832035c86 Take a paragraph from a book or magazine you’re reading and read it “normally.” Then…GO NUTS!

Read it several more times, each time pretending that you’re in a different state of craziness. Try acting like you are slightly tipsy, giddy, or angry. Then act as if you are describing your favorite food or talking to someone you are extremely attracted to. It doesn’t matter that certain points of view in your imagination are not appropriate to the text. In fact, the more the text and your point of view contrast, the better workout your imagination skills will get. For example, try reading a paragraph about a serious and deadly medical condition and pretend it’s hilarious and that it’s taking all your strength to hold back your laughter throughout the passage. Going nuts may be one of the sanest ways to truly explore copy and find out how you really feel about it!

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Jim Santo 2011-03-11T08:00:00Z 2010-08-09T22:35:59Z Listen up! tag:thewinningvoice.com,2009-01-28:eb3269d393f87571b2d1746a90f2f327/9f9951993a5203861d53e38efedfeb91 Another helpful voice exercise that doesn’t take much effort is to close your eyes and focus on listening to yourself and others. Savor voices as if you were tasting a rich piece of cake. This kind of luxurious listening will help you speak with more detail, rhythm, tone, color, and substance.

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Jim Santo 2011-03-04T08:00:00Z 2010-08-09T22:35:46Z Read out loud! tag:thewinningvoice.com,2009-01-28:eb3269d393f87571b2d1746a90f2f327/b58876f6be577175149697168091dfbe The best thing you can do to exercise your voice and voice over skills is to READ OUT LOUD DAILY!

If you read out loud as little as five minutes a day, you will quickly improve your ability to deal with any copy. Reading out loud is a lost art. Even talented modern American actors don’t do it much. When your reading out loud helps you evolve into a fine reader of cold copy, you will become one of a small handful of genuinely competitive voice over performers!

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